The hotel industry has had a few turbulent years, to say the least. The COVID-19 health pandemic took a large toll on the tourism sector as a whole, directly impacting hotels and their business continuity. But in recent months, a sense of normalcy has returned, local and international tourists are inbound, and hotel advertising has never been more important than right now.
Purple Rocket Digital understands this, which is why we have written this article to help guide you back to marketing success. These are three ways to market your hotel to boost bookings today.
Focus On Your Visibility Online
Standing out online as a hotel can be difficult. You can quickly drop down in search engine rankings, which can be the reason why you are not getting bookings. Therefore, you need to allocate marketing budget and resources towards SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) mediums. These will allow you to target your audience, increase your brand presence and drive traffic toward your website.
Location Can Be The Key
When marketing a hotel, most forget to think about the surrounding location and tourist attractions that bring in bookings. By highlighting local events, interesting sites and tours in the area, you can appeal to tourists beyond just your hotel. You are offering them value, encouraging them to visit the town or city and stay in your hotel. Visitors want to know what else is on offer besides hotel amenities, and this is a good way to create relevant content on your website and social media accounts.
Take Note Of Your Website
Having a beautifully designed website is not enough to appeal to future visitors. You need a website that is easy to navigate, a simplified reservation process and visible contact details. But you also need to consider the responsiveness of your site and loading times. Most people search the web with their mobile devices, so your website needs to be able to adapt to different screen dimensions. Additionally, lagging in loading times can frustrate visitors and encourage them to find another hotel.
Hotels are no longer just competing amongst themselves. Vacation rental services are quickly overtaking the market. With so many factors affecting hotel reservations, marketing strategies have to be more than just appealing these days ‒ they need to guarantee high ROI (Return-On-Investment).
Hotel advertising is a specialty, and we can help as digital marketing experts. Interested in working with us? Contact Purple Rocket Digital to learn more about our services.
